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Titlebook: Agile Marketing Strategies; New Approaches to En Rajagopal Book 2022 The Editor(s) (if applicable) and The Author(s), under exclusive licen

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Übersicht über das curriculare Verfahreninvest in building customer relations to acquire new customers and retain the existing ones by providing services, creating values, and lowering the rate of customer defection. Effective customer relations are essential for establishing effective communication channels and managing customer-centric
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Beispiel: Das politische Systemne of the factors that determines the way consumers process the information from the social and business ecosystems and exhibit neurophysical and neurobehavioral actions and emotions in making buying and consumption decisions. This chapter discusses the role of personality, social values, lifestyle
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Übersicht über das curriculare Verfahrenads business model sophistication to explore in refining the pool of resources toward contributing to the business performance. This chapter discusses the shifts in marketing practices due to behavioral swings, availability and utilization of resources, upstream evolution of social and customer valu
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https://doi.org/10.1007/978-3-322-85473-5core of businesses operations in future. In addition, customer centric approach focused on customer needs is expected to play a pivotal role in business growth with the increase of social media usage. This chapter summarizes the core discussions of the book and presents new thoughts about the future
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Introduction,stomer-centric) to crowd-based business modeling. Such change has been a global phenomenon, which has seeded the concept of agile modeling in doing business in competitive marketplace. Companies face various organizational and operational challenges while transitioning to the agile business model.
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