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Titlebook: Advertising Management; Concepts, Theories, Manukonda Rabindranath,Aradhana Kumari Singh Book 2024 The Editor(s) (if applicable) and The A

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发表于 2025-3-21 17:35:10 | 显示全部楼层 |阅读模式
期刊全称Advertising Management
期刊简称Concepts, Theories,
影响因子2023Manukonda Rabindranath,Aradhana Kumari Singh
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发行地址Explores journey of public service advertising in India.Covers various hierarchical models and theories of advertising in detail.Discusses various forms of advertising with benefits and limitations
图书封面Titlebook: Advertising Management; Concepts, Theories, Manukonda Rabindranath,Aradhana Kumari Singh Book 2024 The Editor(s) (if applicable) and The A
影响因子.This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts..It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea..
Pindex Book 2024
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书目名称Advertising Management影响因子(影响力)




书目名称Advertising Management影响因子(影响力)学科排名




书目名称Advertising Management网络公开度




书目名称Advertising Management网络公开度学科排名




书目名称Advertising Management被引频次




书目名称Advertising Management被引频次学科排名




书目名称Advertising Management年度引用




书目名称Advertising Management年度引用学科排名




书目名称Advertising Management读者反馈




书目名称Advertising Management读者反馈学科排名




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Public Service Advertising in Indiaeness. In previous chapters, you have learned about different types of advertising. In marketing, advertising comes under promotion strategy which aims to promote brands and create a favourable attitude by highlighting the features and advantages that are intended to fulfil the needs of the target c
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Understanding Advertising Process: Models and Theoriesat promotes sales. By looking at the various process of advertising from creating awareness to initiating purchase behaviour, advertising is sometimes no longer seen as a communication tool the only motive is to promote a product. Advertising creates a perception about the brand, builds brand image
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