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Titlebook: Advances in National Brand and Private Label Marketing; Fifth International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference

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期刊全称Advances in National Brand and Private Label Marketing
期刊简称Fifth International
影响因子2023Francisco J. Martínez-López,Juan Carlos Gázquez-Ab
视频video
发行地址Puts a special emphasis on branding in the digital age.Presents the latest research findings on national brand and private label marketing.Includes interdisciplinary contributions from a wide variety
学科分类Springer Proceedings in Business and Economics
图书封面Titlebook: Advances in National Brand and Private Label Marketing; Fifth International  Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference
影响因子.This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age". .
Pindex Conference proceedings 2018
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Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible BehaviorsOverview:
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Flow and Consumer Behavior in an Online SupermarketOverview:
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Advances in National Brand and Private Label MarketingFifth International
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Zur Analyse von Bildergeschichtenhaustive. Factorial analysis identified five distinct factors that point out differences between the three countries, underlining that on-line retailers cannot duplicate abroad their home marketing strategy, because the needs e-shoppers wish to fulfill diverge between these markets.
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