期刊全称 | Advances in National Brand and Private Label Marketing | 期刊简称 | Fifth International | 影响因子2023 | Francisco J. Martínez-López,Juan Carlos Gázquez-Ab | 视频video | | 发行地址 | Puts a special emphasis on branding in the digital age.Presents the latest research findings on national brand and private label marketing.Includes interdisciplinary contributions from a wide variety | 学科分类 | Springer Proceedings in Business and Economics | 图书封面 |  | 影响因子 | .This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age". . | Pindex | Conference proceedings 2018 |
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