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Titlebook: Advances in National Brand and Private Label Marketing; Eighth International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference

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发表于 2025-3-21 19:09:00 | 显示全部楼层 |阅读模式
期刊全称Advances in National Brand and Private Label Marketing
期刊简称Eighth International
影响因子2023Francisco J. Martínez-López,Juan Carlos Gázquez-Ab
视频video
发行地址Features latest research insights on topics related to retailing, private label, or national brand issues.Shows how the retail landscape can adopt to rapid digital transformation.Includes interdiscipl
学科分类Springer Proceedings in Business and Economics
图书封面Titlebook: Advances in National Brand and Private Label Marketing; Eighth International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference
影响因子.This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. .
Pindex Conference proceedings 2021
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