期刊全称 | Advances in National Brand and Private Label Marketing | 期刊简称 | Eighth International | 影响因子2023 | Francisco J. Martínez-López,Juan Carlos Gázquez-Ab | 视频video | | 发行地址 | Features latest research insights on topics related to retailing, private label, or national brand issues.Shows how the retail landscape can adopt to rapid digital transformation.Includes interdiscipl | 学科分类 | Springer Proceedings in Business and Economics | 图书封面 |  | 影响因子 | .This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. . | Pindex | Conference proceedings 2021 |
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