期刊全称 | Advances in Digital Marketing and eCommerce |
期刊简称 | Fourth International |
影响因子2023 | Francisco J. Martínez-López |
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发行地址 | Provides latest insights on developing business models for the digital marketing landscape.Focuses on the evolution of social media as a marketing strategy.Highlights latest research advances in eComm |
学科分类 | Springer Proceedings in Business and Economics |
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影响因子 | .The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing...This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.. |
Pindex | Conference proceedings 2023 |