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Titlebook: Advances in Digital Marketing and eCommerce; Fourth International Francisco J. Martínez-López Conference proceedings 2023 The Editor(s) (if

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发表于 2025-3-21 17:58:28 | 显示全部楼层 |阅读模式
期刊全称Advances in Digital Marketing and eCommerce
期刊简称Fourth International
影响因子2023Francisco J. Martínez-López
视频video
发行地址Provides latest insights on developing business models for the digital marketing landscape.Focuses on the evolution of social media as a marketing strategy.Highlights latest research advances in eComm
学科分类Springer Proceedings in Business and Economics
图书封面Titlebook: Advances in Digital Marketing and eCommerce; Fourth International Francisco J. Martínez-López Conference proceedings 2023 The Editor(s) (if
影响因子.The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing...This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used..
Pindex Conference proceedings 2023
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How the Quick Commerce Business Model Delivers Convenience in Online Grocery Retailing,ation of ancient Egypt and its lexicographical codification. The author draws upon these sources to examine the Venetian image of ancient Egypt in the early modern period and the epistemic change that accompanied it... .978-3-031-57717-8978-3-031-57715-4
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Advertising Value of Podcast Advertising,ir. The Soviet Union still achieved many more firsts: the first lunar rover, the first soft landing on Venus, the first soft landing on Mars, the first recovery of samples from the Moon by automatic spacecraft.978-0-387-71354-0978-0-387-71356-4
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Global Change - The IGBP Seriesdeep net, and then embeds the features with visual word vocabularies followed by a projection layer to reduce dimensions and an attention layer to re-weight multiscale blocks. Extensive experiments performed on 22 Amazon datasets demonstrates that our model significantly outperforms several state-of
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Challenges of the Modern Economyention. For advertisers, the empirical results reveal an overall positive effect of podcast advertising and the importance of carefully selecting target podcasts aligning podcast audiences with target consumer groups.
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https://doi.org/10.1007/978-1-4684-8998-9nd settings elements were incredibly influential in triggering positive brand experience memory, leading to greater loyalty and repeat business. The study shows the significance of digital brand storytelling as a strategic branding strategy, especially digital marketing relationships and provides a
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,Less for More: Does Consumers’ Proneness to Join More Online Brand Communities Negatively Impact Co
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Who Buys When and Where? How Channel Design and Consumer Attributes Influence Customer Journey Outc978-1-349-08091-5
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