期刊全称 | Advances in Digital Marketing and eCommerce | 期刊简称 | Second International | 影响因子2023 | Francisco J. Martínez-López,David López López | 视频video | | 发行地址 | Features latest research on social commerce and social media strategies.Includes articles studying psychological and behavioral factors.Provides latest insights on developing business models for the d | 学科分类 | Springer Proceedings in Business and Economics | 图书封面 |  | 影响因子 | This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.. | Pindex | Conference proceedings 2021 |
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