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Titlebook: Advances in Digital Marketing and eCommerce; Second International Francisco J. Martínez-López,David López López Conference proceedings 2021

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期刊全称Advances in Digital Marketing and eCommerce
期刊简称Second International
影响因子2023Francisco J. Martínez-López,David López López
视频video
发行地址Features latest research on social commerce and social media strategies.Includes articles studying psychological and behavioral factors.Provides latest insights on developing business models for the d
学科分类Springer Proceedings in Business and Economics
图书封面Titlebook: Advances in Digital Marketing and eCommerce; Second International Francisco J. Martínez-López,David López López Conference proceedings 2021
影响因子This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics..
Pindex Conference proceedings 2021
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书目名称Advances in Digital Marketing and eCommerce影响因子(影响力)




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书目名称Advances in Digital Marketing and eCommerce网络公开度学科排名




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书目名称Advances in Digital Marketing and eCommerce被引频次学科排名




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书目名称Advances in Digital Marketing and eCommerce年度引用学科排名




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书目名称Advances in Digital Marketing and eCommerce读者反馈学科排名




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Challenges of Individualization017 in Poland (18%) and in 2019 in Czech Republic (28%). The most frequent problem in all V4 countries was that the delivery time of goods or services was longer than it was stated by the seller on the store’s website.
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https://doi.org/10.1007/978-981-10-4023-8rences across supermarkets in terms of achieving those objectives. Results also suggested that retailers could do more in terms of enhancing customer interaction, intimacy, and impacts. The study provided direction on how retailers can better manage their social media contents to build profitable customer relationships.
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https://doi.org/10.1007/978-3-031-43114-2content creator’ content sovereignty. Through structured interviews, this study found evidence to suggest that TikTok’s influence on the content behavior of its creator exceeds that of brands. It continues to propose a conceptual model to validate the findings through an empirical research track.
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