期刊全称 | Advances in Advertising Research (Vol. V) |
期刊简称 | Extending the Bounda |
影响因子2023 | Ivana Bušljeta Banks,Patrick De Pelsmacker,Shintar |
视频video | http://file.papertrans.cn/147/146618/146618.mp4 |
发行地址 | New articles in economic sciences..Includes supplementary material: |
学科分类 | European Advertising Academy |
图书封面 |  |
影响因子 | Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network. |
Pindex | Book 2015 |