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Titlebook: Advances in Advertising Research (Vol. 2); Breaking New Ground Shintaro Okazaki Book 2011 Gabler Verlag | Springer Fachmedien Wiesbaden Gm

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期刊全称Advances in Advertising Research (Vol. 2)
期刊简称Breaking New Ground
影响因子2023Shintaro Okazaki
视频video
学科分类European Advertising Academy
图书封面Titlebook: Advances in Advertising Research (Vol. 2); Breaking New Ground  Shintaro Okazaki Book 2011 Gabler Verlag | Springer Fachmedien Wiesbaden Gm
影响因子Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,.on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerable.value for advancing our knowledge.
Pindex Book 2011
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The Impact of Personality Differences on Efficacy, Attitude and Behavioural Intention in HIV/AIDS Fewing plant. The mechanisms of seed dormancy, of the breaking of seed dormancy and of germination itself continue to remain shrouded in mystery, despite the best efforts of plant scientists. Perhaps we are getting there, but very slowly. This book considers germination and dormancy from the point of
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