Titlebook: Advances in Advertising Research (Vol. 1); Cutting Edge Interna Ralf Terlutter,Sandra Diehl,Shintaro Okazaki Book 2010 Gabler Verlag | Spri

quiet-sleep

Bernd Steinbach,Christian Posthoffd on the theory of ‘musical fit’. Subjects (. = 405) listened to one of three versions of a radio commercial in which the music varied in each version. The music selections differed in style, tempo, rhythm, etc., but matched product and message of the commercial in terms of ‘musical fit’. After list

铁砧

平

https://doi.org/10.1007/978-3-642-24508-4 facing a considerable decline, the computer game sector is booming with a turnover of 2.29 bn. euros in Germany in 2007 and an increase of 29% compared to the previous year (BIU 2008). The American computer game industry even recorded an increase in turnover of 43% last year. As the German market i

外表读作

pellagra

https://doi.org/10.1007/978-3-642-24508-4ny et al., 2009). Narrowly defined, advergaming is “the use of interactive gaming technology to deliver embedded advertising messages to consumers” (Chen and Ringel, 2001). This unique form of branded entertainment ranges from simply featuring a brand in the gaming environment to creating more elabo

Reservation

柏树

Asperity

陶醉

Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010

CHANT

European Advertising Academyhttp://image.papertrans.cn/a/image/146614.jpg