| 期刊全称 | Adoption of Innovation | | 期刊简称 | Balancing Internal a | | 影响因子2023 | Alexander Brem,Éric Viardot | | 视频video | | | 发行地址 | Brings together current management research on innovation and marketing.Establishes crucial practical linkages between both fields.Concentrates on managing expectations of both external and internal s | | 图书封面 |  | | 影响因子 | .This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations..If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix..Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike.. | | Pindex | Book 2015 |
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发表于 2025-3-21 17:10:48
