期刊全称 | Added Value | 期刊简称 | The Alchemy of Brand | 影响因子2023 | Mark Sherrington | 视频video | | 图书封面 |  | 影响因子 | This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world‘s largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I‘s process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success. | Pindex | Book 2003 |
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