Titlebook: Active Price Management; Be a Price Maker, No Sven Reinecke,Laura Johanna Noll Book 2023 The Editor(s) (if applicable) and The Author(s), u

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书目名称Active Price Management影响因子(影响力)




书目名称Active Price Management影响因子(影响力)学科排名




书目名称Active Price Management网络公开度




书目名称Active Price Management网络公开度学科排名




书目名称Active Price Management被引频次




书目名称Active Price Management被引频次学科排名




书目名称Active Price Management年度引用




书目名称Active Price Management年度引用学科排名




书目名称Active Price Management读者反馈




书目名称Active Price Management读者反馈学科排名

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2731-4758 arly successful in business practice.Illustrates the key fraThis book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company‘s profits in a sustainable manner. Ultimately, every aspect of

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Dan Rasin,Orna Grumberg,Sharon Shohamn place. Most importantly, a pricing model may not have been established, and the price-sales function for the company’s innovative offering may be unknown. Then, it is essential to estimate the perceived value of the innovation from the customer’s perspective.

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Bernard Boigelot,Isabelle Mainz77 and 2019, the price of a drilling machine remained stable at CHF 700 (Hilti 2019, internal presentation). Furthermore, decreasing product or hardware margins requires commercializing services. Thus, the need to charge for rising expensive service expenses increases (see Fig. 7.1).

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Book 2023itively impacts the company‘s profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer‘s value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), an

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Active Price Management: Fundamentals and Challenges,m information in the visual forms he found especially congenial. To critics outside his inner circle, it sometimes seemed that he read too much or too little into his beloved tables and graphs. It is possible that the same could have been said of his use of maps. This is legitimate matter for specul

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