期刊全称 | Acceptance of Remote Services | 期刊简称 | Perception, Adoption | 影响因子2023 | Nancy V. Wünderlich | 视频video | | 学科分类 | Applied Marketing Science / Angewandte Marketingforschung | 图书封面 |  | 影响因子 | The increasing employment of information and communication technologies in companies and households has led to considerable changes in the way services are conceived, developed, and delivered. Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations. Finally, she derives managerial implications for remote service providers on how to increase remote service acceptance among their customers and facilitate the export of remote services. | Pindex | Book 2010 |
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