期刊全称 | AI in Marketing, Sales and Service | 期刊简称 | How Marketers withou | 影响因子2023 | Peter Gentsch | 视频video | | 发行地址 | Offers a guide to how to implement AI and Algorithmics in your business: from identifying market potential to chatbot customer communication.Applies the lessons of AI in logistics and manufacturing to | 图书封面 |  | 影响因子 | .AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management..This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level...With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:...how customer and marketpotential can be automatically identified and profiled;..how media planning can beintelligently automated and optimized with AI and Big Data;..how (chat)bots and digitalassistants can make communication between companies and consumers moreefficient and smarter;..how you can optimizeCustomer Journeys based on Algorithmics and AI; and..how to conduct marketresearch in more efficient and smarter way.. . A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.. | Pindex | Book 2019 |
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