Titlebook: A Theory of Marketing; Outline of a Social Marius K. Lüdicke Book 2006 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006

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Methods,s pertaining to space missions; positive growth-enhancing aspects of space travel; the crew-ground interaction; space tourism; countermeasuresfor dealing with space; and unique aspects of a trip to Mars, the outer solar system, and interstellar travel. .978-3-319-18868-3978-3-319-18869-0

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Front Matterults froma wide selection of disciplines. It will be particularly suitable for people with a curious and open mind, keen to overcome long-standing prejudices on man‘s place in nature.978-3-319-31019-0978-3-319-31021-3

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Elliot Atlas,Lawrence Fishbein,Jürgen SchoerIt unveils that, as it theoretically stands, everything can be marketing. But at the same time various phenomena that intuitively seem to be marketing tasks are missing on the map of the marketing discipline.

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bservers‘ preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson‘, Cox‘ and Bartels‘ foundational requirements for a general theory of marketing in an unprecedented way...978-3-8350-0304-0978-3-8350-9131-3

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