| 期刊全称 | A Primer on Policy Communication in Kazakhstan | | 影响因子2023 | Basskaran Nair,Saltanat Janenova,Balzhan Serikbaye | | 视频video | | | 发行地址 | Offers an explainer of policy communication for civil servants and those in NGOs in Central Asia.Provides practical information for those wishing to make an impact in the Central Asian region.Contextu | | 图书封面 |  | | 影响因子 | .This book is a timely publication to address the issue of the government’s policy execution capabilities. The crux of policy execution is communication to win the hearts and minds of the people, particularly with regard to complex policies. The book is written as a work manual based on international policy communication best practices and principles, interwoven with case studies from Kazakhstan, applicable in other Central Asian countries as well. The book’s wide range of topics cover media management in a technologically-savvy society, marketing of complexity, planning successful campaigns, soft power management given the country’s aspirations for greater international standing, and forward-looking advice on crisis management and shareholder communication. This is a highly relevant book for the civil service, civic organisations, commercial entities, policy researchers, and international organisations working in or planning to work in Kazakhstan and other Central Asian countries.. | | Pindex | Book 2020 |
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发表于 2025-3-21 17:36:08
