| 期刊全称 | A Critical Discourse Analysis of South Asian Women‘s Magazines | | 期刊简称 | Undercover Beauty | | 影响因子2023 | Linda McLoughlin | | 视频video | | | 发行地址 | Critiques hegemonic constructions of female beauty and femininity in South Asian Women’s magazines.Uses commodification to examine media representations of female agency and feminist consciousness.Ana | | 学科分类 | Palgrave Studies in Language, Gender and Sexuality | | 图书封面 |  | | 影响因子 | This intriguing book applies Critical Discourse Analysis to a range of South Asian women’s lifestyle magazines, exposing the disconnection between the magazines’ representations of South Asian women and the lived realities of the target audience. The author challenges the notion that discourses of freedom and choice employed by women’s magazines are emancipatory, demonstrating instead that the version of feminism on offer is a commodified form which accords with the commercial aims of the publications. McLoughlin demonstrates that whilst British magazines present women in the East as the exotic and culturally superior ‘Other’, women in India are encouraged to emulate Western women to signify their engagement with globalization and modernity. She uses data from focus groups carried out in both countries to illustrate the interpretive frameworks and multivocality of participants’ attitudes, experiences and beliefs. This thought-provoking book will appeal to students and researchers of Language and Linguistics, Women’s Studies, Anthropology, Sociology, Media, Communications and Cultural Studies. | | Pindex | Book 2017 |
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发表于 2025-3-21 18:14:09
