Titlebook: A Business History of the Swatch Group; The Rebirth of Swiss Pierre-Yves Donzé Book 2014 Palgrave Macmillan, a division of Macmillan Publis

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https://doi.org/10.1007/978-3-319-14451-1of the workforce in the Swiss watch industry. However, their combined clout must be seen in perspective, as it was primarily due to the crisis which had impacted other companies. In reality, ASUAG and SSIH faced huge industrial and financial difficulties, and their survival owed a great deal to the support of the major banks.

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Visualization of Plant Microtubules,evamped from this perspective — with a shift from manufacturing movements to manufacturing finished watches. The new marketing strategy implemented from the mid-1990s onwards was based on four main thrusts.

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ticular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.978-1-349-48222-1978-1-137-38908-4

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Jacek Marciniection; and finally, a web content analysis on three platforms that generated co-creation exercises to solve challenges in the Covid-19 Pandemic. The main results show the need to study the challenges and contributions of digital platforms to make public innovation the result of a collaborative effort

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