| 期刊全称 | A Business History of the Bicycle Industry | | 期刊简称 | Shaping Marketing Pr | | 影响因子2023 | Carlo Mari | | 视频video | | | 发行地址 | Provides a sound historical background that helps us to understand current marketing practices.Offers a concise yet valuable analysis of the bicycle industry.Includes a comprehensive and longitudinal | | 图书封面 |  | | 影响因子 | .Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century. . | | Pindex | Book 2021 |
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发表于 2025-3-21 19:40:52
