Ekaterina Mogilevskaya,Natalia Bagrova,Tatiana Plyusnina,Nail Gizzatkulov,Eugeniy Metelkin,Ekaterina Goryacheva,Sergey Smirnov,Yuriy Kosinsky,Aleksander Dorodnov,Kirill Peskov,Tatiana Karelina,Igor Goryanin,Oleg Demin software as a service) company, we faced unique challenges not only when generating those personas but evangelizing them throughout our organization. In examining the existing literature on persona building, we notice a distinct gap in reflecting on the organizational buy-in of these personas after |