Titlebook: Women‘s Worlds; Ideology, Femininity Ros Ballaster,Margaret Beetham,Sandra Hebron Textbook 1991Latest edition Macmillan Publishers Limited

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Contemporary magazines, contemporary readers,rking of gender ideology. In this case, however, instead of drawing our sample from an extended period, we concentrate on a selection of magazines (listed in the Appendix) from a single year, 1988. We are also able here to draw on our discussions with other groups of women about their relation to an

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Conclusion,culture. We have seen that the women’s magazine has undergone a variety of major transformations in terms of its content and form since its first appearance in the late seventeenth century, but that it has also retained a remarkable continuity in terms of its address to readers and its social functi

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,Nineteenth-century women’s magazines,ved some were to last for sixty, seventy, and even a hundred years, material reminders that today’s women’s magazine is shaped by publishing traditions as well as by contemporary conditions. No wonder an article on ‘Women’s Newspapers’ written in 1894 began with the comment:

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