Titlebook: Wine Queens; Understanding the Ro Mojca Ramšak Book 2015 The Author(s) 2015 Brand ritual.Gender roles.Wine Queens.Wine brands.Wine marketin

Cumulus

The Initiation into the Wine Kingdom, wine with national, regional or local identities to distinguish their products from their rivals. It helped them to strengthen their brands or create new effective brands. Ace of the brands, related directly to identity, is a wine queen. It has spread from Europe to the Americas and to Asia and eve

legacy

The World History of Wine Queens,n customs of vine growing areas were frequently associated with women, beauty and the initiation before the marriage. The first formal awards of a wine queen title happened in the USA in the beginning of the 20th century, followed by Germany, France, Brazil, Argentina and other big exporters of wine

Apogee

Thyroid-Gland

The Material Inventory of Wine Queens,nterests of the wine industry. The time wine queens spend on their costumographic image shows that they have, in addition to marketing functions, also sexual dimensions. The appropriate verbal and visual metaphors, attached to the wine queens, aim to work wonders in promoting the wines. Branding of

interrupt

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enormous

The Objectification Makes the Profit,rketing or without the necessary decency to the queen candidates. Wine queens don’t sell only wine; they also sell the socio-cultural significances. Some of the messages we get out the wine queen’s selections as wine promoting acts are that women are objects and that they are underpaid or unpaid wor

ALLAY

Concluding Thoughts,the autonomy of agricultural production and ownership of resources, such contests cannot bring any progress in any of these stages. Yet, some wine queens stay in the wine business after they give away the crown. In this sense they get a chance to contribute to the discipline and impart some hope tha

Inculcate

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