| 书目名称 | Which Customers Pay? |
| 副标题 | Predicting Value Pre |
| 编辑 | David Beirau |
| 视频video | |
| 概述 | A study in the field of economics |
| 丛书名称 | Kundenmanagement & Electronic Commerce |
| 图书封面 |  |
| 描述 | .Themain goal of this book is explaining which customers create value forsuppliers and thereby realizes a better understanding of how supplierscan improve their revenue for value proposition and value creation inindustrial markets. Twostudies examine customer characteristics which moderate therelationship between supplier behavior and sales performance. Theresults support companies to identify and target customer contactpersons and companies who show higher potential to create future valueto the supplier and, therefore, should be approached and maintained. . |
| 出版日期 | Book 2020 |
| 关键词 | customer value; value creation; value prediction; customer acquisition; customer maintenance; sales perfo |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-28137-3 |
| isbn_softcover | 978-3-658-28136-6 |
| isbn_ebook | 978-3-658-28137-3Series ISSN 2627-3233 Series E-ISSN 2627-325X |
| issn_series | 2627-3233 |
| copyright | Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020 |
发表于 2025-3-21 18:03:32
