Titlebook: Web Information Retrieval; Stefano Ceri,Alessandro Bozzon,Silvia Quarteroni Textbook 2013 Springer-Verlag Berlin Heidelberg 2013 Web adver

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An Introduction to Information Retrievalion retrieval is to obtain information that might be useful or relevant to the user: library card cabinets are a “traditional” information retrieval system, and, in some sense, even searching for a visiting card in your pocket to find out a colleague’s contact details might be considered as an infor

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The Information Retrieval Processut of their content and find answers to user queries? In this chapter, we will start answering these questions by providing an overview of the information retrieval process. As the search for text is the most widespread information retrieval application, we devote particular emphasis to textual retr

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Search Enginesresults which include pointers to Web pages. The main aspect of search engines is their ability to scale and manage billions of indexed pages dispersed on the Web. We provide an architectural view of the main elements of search engines, and we focus on their main components, namely the . and . subsy

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Recommendation and Diversification for the Webhe varied profiles and objectives of users who submit the same query. This chapter focuses on recommendation and diversification techniques as possible solutions to these issues. Recommendation systems aim at predicting the level of preferences of users towards some items, with the purpose of sugges

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Advertising in Searchne advertising and search advertising by describing the main advertising strategies that can be adopted (brand advertising and direct marketing), providing the basic terminology of the field, and discussing the economic models (pay per impression, pay per click, pay per conversion) and the auction m

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Publishing Data on the Webform to query a database, to the costly one of publishing Linked Data. So far none of these techniques has emerged as the preferable one, but search engine rich snippets are rapidly changing this game. Search engine optimization is becoming the driving business model for data publishing. This chapte