miserly 发表于 2025-3-21 18:20:00
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Stochastic Option Bundling and Bundle Pricingtive price. In the automobile industry, a basic car model is offered along with options such as air conditioning, sun-roof, metallic exterior colors, and so forth, so-called free-choice or free-flow options. In general, the customer is able to purchase option packages which consist of a number of siOASIS 发表于 2025-3-22 04:27:57
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A Conjoint Analysis-Based Procedure to Measure Reservation Price and to Optimally Price Product Bundstrategy) or whether combinations of products should be marketed in the form of “bundles” or “packages” at a “bundle price” (pure bundling strategy). The use of mixed bundles where buyers have the choice to buy either the bundle or the individual items has recently become increasingly popular. ThisDUST 发表于 2025-3-22 09:55:42
Consumers Prior Purchase Intentions and their Evaluation of Savings on Product Bundles984). The hardware and software packages offered by computer manufacturers, vacation packages offered by the travel agencies, a shaving foam sold along with razors at some retailers are just a few commercial examples of bundling. While offering such product bundles, marketers usually use one of twoFinasteride 发表于 2025-3-22 14:24:21
Buyers’ Evaluations of Mixed Bundling Strategies in Price-Promoted Marketsand and increasing profit (Guiltinan, 1987; Simon, 1992; Dolan and Simon, 1996; Wuebker, 1998). The literature in this area has traditionally focused on sellers’ motivations for implementing bundling strategies, such as price discrimination (Stigler, 1968; Adams and Yellen, 1976; Schmalensee, 1984),抚慰 发表于 2025-3-22 19:58:56
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