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t to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.978-3-642-08459-1978-3-662-09119-7

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查看完整版本: Titlebook: Optimal Bundling; Marketing Strategies Ralph Fuerderer,Andreas Herrmann,Georg Wuebker Book 1999 Springer-Verlag Berlin Heidelberg 1999 Bund