CERE 发表于 2025-3-26 23:23:09

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极大的痛苦 发表于 2025-3-27 04:18:06

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运动吧 发表于 2025-3-27 05:16:47

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CLEFT 发表于 2025-3-27 13:00:20

https://doi.org/10.1007/3-540-31281-1space is reshaping how organizations go global with their brands. Any chapter written about digital branding strategies runs the risk of obsolescence before it hits the printer. Specific digital platforms and tools for global brand building change rapidly over time. Just look at the rollout of socia

cardiac-arrest 发表于 2025-3-27 15:56:54

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Interferons 发表于 2025-3-27 19:31:39

https://doi.org/10.1007/978-3-319-74331-8 integral to a multinational’s success as its short term capital management and long-term investment plan. Failure to do so inevitably leads to clotting, weakening, and mediocrity. Yet only 10 % of companies believe they have the full complement of executional capabilities required to win overseas.

Charlatan 发表于 2025-3-27 22:23:31

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蚊子 发表于 2025-3-28 02:49:49

Bernward Hölting,Wilhelm G. Coldeweyll adhering to the brand—the positive (or negative!) outcomes that a company realizes from a product with its name on it. Say you wanted to offer a new brown, carbonated soft drink, “You Cola.” Customers could prefer the taste of your brand, recommend You Cola to others, support your global water re

Diaphragm 发表于 2025-3-28 08:45:59

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巨大没有 发表于 2025-3-28 13:47:16

Deutung des Grubenwasserchemismus,optimistic about the global potential of brands from all corners of the earth, I am not oblivious to the threats that global corporations face. I see as the main threats that globalization might stall, and possibly even lose ground, and the backlash against what critical thinkers call the “McDonaldi
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查看完整版本: Titlebook: Global Brand Strategy; World-wise Marketing Jan-Benedict Steenkamp Book 2017 The Editor(s) (if applicable) and The Author(s) 2017 emerging