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法律
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Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Myocarditis
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Contemporary Thoughts on Corporate Branding and Corporate Identity Management978-0-230-58322-1
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喷油井
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https://doi.org/10.1057/9780230583221brand; branding; communication; corporate identity; Image; marketing; reputation; strategic management
inferno
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男生如果明白
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Introduction,The concepts of corporate branding and corporate identity have gained considerable interest both in academic and practitioner circles. These concepts are particularly salient to strategic management and marketing disciplines, providing new lenses through which an organization’s central attributes may be nurtured and altered.