Frequency 发表于 2025-3-26 21:15:10

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外形 发表于 2025-3-27 02:10:15

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统治人类 发表于 2025-3-27 08:54:46

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helper-T-cells 发表于 2025-3-27 10:30:51

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Impugn 发表于 2025-3-27 14:40:15

Corporate Identity as Strategic Management Communication: A Working Framework,corporate artifacts, symbolism, shared values, the nature of employee relationships and mental schemata. There is no ‘fixed’ solution to corporate-identity management as such, but there is a framework that fosters flexible positioning when executing the associated corporate identity mix. The process is an important management communication issue.

AROMA 发表于 2025-3-27 20:48:12

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最有利 发表于 2025-3-27 22:14:29

https://doi.org/10.1007/978-1-349-26508-4he organization as a corporate brand. We offer this as providing theoretical foundations for a perspective integrating corporate branding, identity and communications. This is a timely contribution to issues of identity in marketing theory and practice.

助记 发表于 2025-3-28 05:56:08

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成绩上升 发表于 2025-3-28 07:57:15

Brand Identification: A Theory-based Construct for Conceptualizing Links between Corporate Brandinghe organization as a corporate brand. We offer this as providing theoretical foundations for a perspective integrating corporate branding, identity and communications. This is a timely contribution to issues of identity in marketing theory and practice.

四牛在弯曲 发表于 2025-3-28 14:05:29

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查看完整版本: Titlebook: Contemporary Thoughts on Corporate Branding and Corporate Identity Management; T. C. Melewar,Elif Karaosmanoğlu Book 2008 Palgrave Macmill