Proponent 发表于 2025-3-25 06:17:34

,The Reason for Drinking in Hardy’s ,a widespread activity. However, from 1995 to 2004 only about half of all re-branding activities were successful. In this article, we focus on strategic corporate re-branding and provide a conceptual framework for managing it. We identify seven key factors that contribute to success, and present both

alcoholism 发表于 2025-3-25 08:02:16

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Medley 发表于 2025-3-25 15:26:37

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HACK 发表于 2025-3-25 16:27:09

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GUISE 发表于 2025-3-25 20:22:23

Branding: A Social Contract between a Business and Its Customer,s. The authors make the case that customer value, created through brand-building efforts, leads to long-term profitability and competitive advantage. This article is the first to suggest that social-contract theory explains the mechanism by which customers perceive brands as promises.

entrance 发表于 2025-3-26 01:52:34

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无意 发表于 2025-3-26 07:34:35

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小丑 发表于 2025-3-26 10:42:31

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慢跑鞋 发表于 2025-3-26 13:21:02

,Vanbrugh’s , and Other Adaptations,he organization’s name and its associated brands are dominant forces in the cultural landscape. This essay explores the concept of branding and considers the influence of advertising/marketing in relation to branding, and most importantly, the ramifications for public relationships with internal and external stakeholders.

讨好美人 发表于 2025-3-26 18:15:20

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查看完整版本: Titlebook: Contemporary Thoughts on Corporate Branding and Corporate Identity Management; T. C. Melewar,Elif Karaosmanoğlu Book 2008 Palgrave Macmill