ACRO 发表于 2025-3-21 16:40:15

书目名称Brand Gender影响因子(影响力)<br>        http://impactfactor.cn/if/?ISSN=BK0190388<br><br>        <br><br>书目名称Brand Gender影响因子(影响力)学科排名<br>        http://impactfactor.cn/ifr/?ISSN=BK0190388<br><br>        <br><br>书目名称Brand Gender网络公开度<br>        http://impactfactor.cn/at/?ISSN=BK0190388<br><br>        <br><br>书目名称Brand Gender网络公开度学科排名<br>        http://impactfactor.cn/atr/?ISSN=BK0190388<br><br>        <br><br>书目名称Brand Gender被引频次<br>        http://impactfactor.cn/tc/?ISSN=BK0190388<br><br>        <br><br>书目名称Brand Gender被引频次学科排名<br>        http://impactfactor.cn/tcr/?ISSN=BK0190388<br><br>        <br><br>书目名称Brand Gender年度引用<br>        http://impactfactor.cn/ii/?ISSN=BK0190388<br><br>        <br><br>书目名称Brand Gender年度引用学科排名<br>        http://impactfactor.cn/iir/?ISSN=BK0190388<br><br>        <br><br>书目名称Brand Gender读者反馈<br>        http://impactfactor.cn/5y/?ISSN=BK0190388<br><br>        <br><br>书目名称Brand Gender读者反馈学科排名<br>        http://impactfactor.cn/5yr/?ISSN=BK0190388<br><br>        <br><br>

Nausea 发表于 2025-3-22 00:08:57

978-3-319-86809-7The Editor(s) (if applicable) and The Author(s) 2018

cinder 发表于 2025-3-22 02:32:39

Theo LievenEnhances the brand personality equity model to include cross-cultural applicability.Discusses and seeks to define the terms ‘brand personality‘ and ‘brand equity‘.Establishes the link between a straig

grieve 发表于 2025-3-22 07:05:58

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只有 发表于 2025-3-22 12:21:02

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任命 发表于 2025-3-22 15:08:29

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安心地散步 发表于 2025-3-22 19:05:42

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强行引入 发表于 2025-3-22 22:12:17

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FAWN 发表于 2025-3-23 05:25:46

Yoshiyuki Kawazoe,Ryunosuke Notes Aaker and Joachimsthaler’s (Harvard Business Review 137–144, 1999) suggestion that global firms assess brand equity by assessing brand personality. The rationale behind the implementation of brand gender is the universality of gender perceptions. Psychologists sometimes assume that all cultures pe

landfill 发表于 2025-3-23 07:19:05

Kaolin group and related silicates,ne, masculine, and undifferentiated. Katz (The social psychology of female–male relations, Academic Press, Orlando, pp. 21–67, 1986) confirmed that an androgynous correlation has numerous benefits, such as increased adaptability to ambiguous settings. Likewise, a study by Bem (Journal of Consulting
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查看完整版本: Titlebook: Brand Gender; Increasing Brand Equ Theo Lieven Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Brand Equity.Brand Gender.Per