entitle
发表于 2025-3-26 22:42:59
Book 2018rs which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model..
Aspirin
发表于 2025-3-27 01:45:55
http://reply.papertrans.cn/20/1904/190388/190388_32.png
HEDGE
发表于 2025-3-27 05:46:38
http://reply.papertrans.cn/20/1904/190388/190388_33.png
俗艳
发表于 2025-3-27 10:15:45
http://reply.papertrans.cn/20/1904/190388/190388_34.png
FRAUD
发表于 2025-3-27 14:36:20
A Brand as a Person, 12 traits loading on two obvious factors: femininity and masculinity. This two-dimensional structure enabled categorization into four genders: androgynous, feminine, masculine, and undifferentiated. The positive influence of gender on positive evaluations is justified by the physical attractiveness
stratum-corneum
发表于 2025-3-27 18:46:21
Gender and Ease of Categorization, the participants did not know anything about the brands’ genders, feminine portraits tended to be assigned to feminine brands, and vice versa for masculine portraits. Moreover, highly feminine and highly masculine brands were more likely to be classified with highly sex-typed images. When responden
反话
发表于 2025-3-27 23:24:48
Global Branding with Brand Gender and Brand Equity,, Germany, Russia, and Sweden) to produce a sample of countries constituting more than 50% of the global population. Confirmatory factor analyses showed that the model was valid and reliable in all countries. Gender and equity scores differed widely due to culturally dependent response styles; howev
火花
发表于 2025-3-28 04:04:16
http://reply.papertrans.cn/20/1904/190388/190388_38.png
感染
发表于 2025-3-28 06:30:33
Brand Gender and Equity Through Brand Design,fected perceived femininity and masculinity, such that lighter (i.e., pink/red) colors increased perceived femininity and darker colors increased perceived masculinity. Regarding the logo only, shape was found to impact perceived brand femininity and masculinity, such that heavier and highly angular
Vulnerable
发表于 2025-3-28 12:50:06
http://reply.papertrans.cn/20/1904/190388/190388_40.png