Prostatism
发表于 2025-3-25 06:38:53
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Vasoconstrictor
发表于 2025-3-25 09:11:18
,Androgyny, Consumers’ Biological Sex, and Cultural Differences,ne, masculine, and undifferentiated. Katz (The social psychology of female–male relations, Academic Press, Orlando, pp. 21–67, 1986) confirmed that an androgynous correlation has numerous benefits, such as increased adaptability to ambiguous settings. Likewise, a study by Bem (Journal of Consulting
BOAST
发表于 2025-3-25 12:59:23
Brand Gender and Equity Through Brand Design, products, the assessment process primarily involved analyzing brand design elements, such as logos, brand names, type fonts, and colors. Evolutionary psychology offers evidence of the impact of masculine or feminine names, shapes, and colors. This chapter similarly found that brand names impacted p
领导权
发表于 2025-3-25 19:10:07
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Coronary
发表于 2025-3-26 00:02:13
The Independent Gender Effects of Logo, Product, and Brand,y follows the gender of a specific product category. For example, since cars are a “men’s thing,” it could be trivial to argue that a car brand is masculine. However, it has been argued that even within a masculine product category (e.g., cars), brand gender can vary (e.g., the French Citroen DS was
沐浴
发表于 2025-3-26 00:53:17
Product Gender and Product Evaluation,ary psychology, it is assumed that products with slim proportions, round shapes, or curvy lines will increase perceptions of femininity, while products with bulky proportions, angular shapes, or straight lines will increase perceptions of masculinity. Regarding color, products with lighter tones, mo
packet
发表于 2025-3-26 06:10:43
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无表情
发表于 2025-3-26 11:31:55
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cultivated
发表于 2025-3-26 12:37:37
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含铁
发表于 2025-3-26 16:47:07
,The Effect of Brand Gender on Brand Equity—A Simple Fallacy?,ns, such as missing invariance, particularly in cross-cultural studies, and common method or common source biases. Respective tests support the assumption that the global data were form-, metric-, and scalar-invariant, providing evidence that the model measured gender and equity consistently across