Titlebook: Uniform Across-the-Board Promotions; Marc-Oliver Jauch Book 2014 Springer International Publishing Switzerland 2014 Consumer behavior.Pric

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Conceptual Framework,search carried out in this thesis. Last this chapter summarizes the findings and discusses the relevance and applicability of the different research results and theoretical concepts for the Uniform Across the Board Promotions.

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Conceptual Framework, while also classifying the UABP vis à vis other price promotions and pricing strategies and pointing out some of the unique characteristics of UABPs. The chapter further summarizes the theoretical background by introducing some relevant concepts and theories such as the adaption-level theory, Prosp

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Adjustment and Permanent Effects of Uniform Across the Board Promotions, retailer) example referred to in Sects. . and .. While Chap. . mainly describes how Praktiker has been a pioneer in introducing UABPs, how they have gained importance in the retail environment and how strong their short-term impact on retail store sales can be, this chapter fast forwards to the sit

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UABPs: Antecedents and Consequences on a Household Level,ive publicity in the international business press, as it has partly been blamed for the insolvency of Praktiker, a major European DIY retailer (Böcking 2012). The anecdotal evidence of a negative long-term impact of UABPs from “.” is supported by the analyses of store-level data of an international