Titlebook: Understanding Consumer Choice; Gordon R. Foxall Book 2005 Palgrave Macmillan, a division of Macmillan Publishers Limited 2005 brand.consum

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Gordon R. Foxallse languages. These features are the speech forms and their meanings (i.e. the shapes of phonemes, the arrangements of phonemes and morphemes, and the semantic content of morphemes) of these languages. Certain pairs of languages seem to show more sets of resemblant features than other pairs. From a

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Prior Behavior,constructs.” As the consumer progresses from novice to experienced buyer, his or her behavior is influenced more by attitudes toward the behavior and perceived behavioral control and less by subjective norm, more by personal knowledge based on experience and less on the communicated preferences of other people.

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,Marketing’s Attitude Problem,gardless of situational factors. This expectation, which has underlain research in social psychology and sociology as well as marketing for decades, is problematic for two reasons. The first is that it is often not borne out by empirical evidence (Davies, et al. 2002; Foxall, 1983, 1997a, b). The se

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