| 书目名称 | Transformative Marketing | | 副标题 | Combining New Age Te | | 编辑 | V. Kumar,Philip Kotler | | 视频video | | | 概述 | Offers a strategic framework for better marketing practices through new age technologies.Presents cases and success stories of firms that have thrived using these strategies.Show how firms can develop | | 丛书名称 | Palgrave Executive Essentials | | 图书封面 |  | | 描述 | .This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today‘s tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating the application of new age technologies, revamping processes, building new organizational structures, and innovating new business models...The authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers...This work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age...For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read. Executives climbing the corporate ladder will find it a compass, unraveling how new age technologies dance with both traditional an | | 出版日期 | Book 2024 | | 关键词 | blockchain; IoTs; AI in marketing; marketing intelligence; machine learning; robotics; drones; Internet of | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-59637-7 | | isbn_softcover | 978-3-031-59636-0 | | isbn_ebook | 978-3-031-59637-7Series ISSN 2731-5614 Series E-ISSN 2731-5622 | | issn_series | 2731-5614 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
The information of publication is updating
|
|
发表于 2025-3-21 16:19:31
