| 书目名称 | Tourist Destination Images and Local Culture | | 副标题 | Using the Example of | | 编辑 | Verena Schwaighofer | | 视频video | | | 概述 | Publication in the field of economic science.Includes supplementary material: | | 丛书名称 | BestMasters | | 图书封面 |  | | 描述 | An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women’s role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology. | | 出版日期 | Book 2014 | | 关键词 | Image and Destination Brands; Image of the United Arab Emirates; Traditional Arabian Culture | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-04521-0 | | isbn_softcover | 978-3-658-04520-3 | | isbn_ebook | 978-3-658-04521-0Series ISSN 2625-3577 Series E-ISSN 2625-3615 | | issn_series | 2625-3577 | | copyright | Springer Fachmedien Wiesbaden 2014 |
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发表于 2025-3-21 17:13:42
