| 书目名称 | The Timeless Principles of Successful Business Strategy |
| 编辑 | Eric Viardot |
| 视频video | |
| 概述 | The book includes all the business strategy concepts and practices that are used by successful everlasting companies.It excludes to mention specific examples of named companies because the experience |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | In recent times, a number of business leaders have forgotten the fundamental rules of business strategy. Consequently they have led their companies to collapse, provoking an economic and financial crisis. Obsessed with short-term returns, they have overlooked the fact that the real purpose of corporate strategy is not only to make quick profit but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years and more. They provide the material for this clear and concise book, which presents ten lessons that detail the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis. |
| 出版日期 | Book Dec 20131st edition |
| 关键词 | Corporate Strategy; Growth Strategy; Innovation and Change; Key Strategic Concepts; Strategic Design |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-21236-9 |
| issn_series | 2192-8096 |
| copyright | Springer-Verlag Berlin Heidelberg 2011 |
发表于 2025-3-21 19:26:32
