书目名称 | The Superpromoter |
副标题 | The Power of Enthusi |
编辑 | Rijn Vogelaar,Peter Wolff |
视频video | |
图书封面 |  |
描述 | With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand. |
出版日期 | Book 2011 |
关键词 | brand; brands; business; client; enthusiasm; evolution; influence; model; Orient; stars; tool; work |
版次 | 1 |
doi | https://doi.org/10.1057/9780230298132 |
isbn_softcover | 978-1-349-33017-1 |
isbn_ebook | 978-0-230-29813-2 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2011 |