书目名称 | The Seven Sins of Innovation |
副标题 | A Strategic Model fo |
编辑 | Dave Richards |
视频video | |
概述 | Written by an author with a long and varied history in both practice and academia.Comprehensive and holistic approach to strategic innovation and entrepreneurship – including the concept of ‘intrapren |
图书封面 |  |
描述 | Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation. |
出版日期 | Book 2014 |
关键词 | creativity; entrepreneur; Entrepreneurs; Entrepreneurship; innovation; Leadership; marketing; strategy; succ |
版次 | 1 |
doi | https://doi.org/10.1057/9781137432537 |
isbn_softcover | 978-1-349-49243-5 |
isbn_ebook | 978-1-137-43253-7 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 |