| 书目名称 | The Road to Wicked | | 副标题 | The Marketing and Co | | 编辑 | Kent Drummond,Susan Aronstein,Terri L. Rittenburg | | 视频video | | | 概述 | Combines cultural and literary analysis, archival research, narrative and gender theory, in-depth interviews with both consumers and producers, ethnography, and analysis of social media.Illustrates ho | | 图书封面 |  | | 描述 | .The Road to .Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability— the capacity of artists, narratives, art forms, and genres to remain viable over time—and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum’s 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, .Wicked. and its extensions, and .Oz the Great and Powerful.—Disney’s recent (and highly lucrative) venture that builds on the considerable success of .Wicked.. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which .any. artistic experience might achieve it.. | | 出版日期 | Book 2018 | | 关键词 | Wicked; L; Frank Baum; Wizard of Oz; Media Marketing; Media Consumption; Cultural Sustainability; The Wond | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-93106-7 | | isbn_softcover | 978-3-030-06590-4 | | isbn_ebook | 978-3-319-93106-7 | | copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
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发表于 2025-3-21 19:41:28
