| 书目名称 | The Reputable Firm |
| 副标题 | How Digitalization o |
| 编辑 | Pekka Aula,Jouni Heinonen |
| 视频video | http://file.papertrans.cn/919/918491/918491.mp4 |
| 概述 | Discusses contemporary reputation management and its relation to changing media landscape.Elaborates the notion of reputation as a central concept in business strategies and strategic management.Discu |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust. |
| 出版日期 | Book 2016 |
| 关键词 | Chief Reputation Officer; Organizational communication; Public relations; Reputation management; Social |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-22008-6 |
| isbn_softcover | 978-3-319-37264-8 |
| isbn_ebook | 978-3-319-22008-6Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer International Publishing Switzerland 2016 |
|Archiver|手机版|小黑屋|
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