| 书目名称 | The Pursuit of Food Well-Being | | 副标题 | The Mechanisms Behin | | 编辑 | Florentine Frentz | | 视频video | | | 概述 | A significant contribution to consumer research | | 丛书名称 | Handel und Internationales Marketing Retailing and International Marketing | | 图书封面 |  | | 描述 | Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people’s health, quality of life, productivity, and life expectancy. Against this backdrop, Florentine Frentz deals with the food well-being of modern consumers and how it can be strengthened. To this end, she refines the concept of food well-being and creates an overarching model, which she applies to various studies and various phenomena. Based on her results, she expounds implications for researchers, retailers, manufacturers, marketers, public policy makers, and consumers. Overall, the results show that the paradigm shift that has already begun must be vigorously pursued, and that every stakeholder can and should contribute..About the Author:.Florentine Frentz. did her dissertation at the Chair of Marketing and Retailing at the University of Siegen, Germany.. | | 出版日期 | Book 2020 | | 关键词 | Food well-being; Food life; Obesogenic environment; Food Retail; Food marketing; Consumer behavior; Obesit | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-30366-2 | | isbn_softcover | 978-3-658-30365-5 | | isbn_ebook | 978-3-658-30366-2Series ISSN 2626-3327 Series E-ISSN 2626-3335 | | issn_series | 2626-3327 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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发表于 2025-3-21 18:33:35
