| 书目名称 | The Neglected Firm | | 副标题 | Every manager must m | | 编辑 | Jorge A. Vasconcellos e Sá | | 视频video | | | 图书封面 |  | | 描述 | Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues. | | 出版日期 | Book 2002 | | 关键词 | marketing; Organisation; organization; planning; strategy | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230599291 | | isbn_ebook | 978-0-230-59929-1 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2002 |
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发表于 2025-3-21 19:03:08
