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Titlebook: Sustainable Innovation; Thinking as Behavior Michele Visciola Textbook 2022 The Editor(s) (if applicable) and The Author(s), under exclusiv

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Textbook 2022 sustainable innovation programs, as well as ideas on how to integrate multidisciplinary teams into innovation projects. Moreover, this book offers students a synthesis of non-academic thinking on the relationship between design and behavioral science..
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Understanding Behavior for Sustainable Innovationsormation of automatisms, preferences, and choices. The power and strength of behavioral automatisms also play a key role in the development of new design ethics aimed at the evolution of models of sustainable life.
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The Determinants of Behaviorscontribute to the shaping of life stories. In a series of activities linked to ethnographic research and systematic observation, we collected the personal stories of tens of participants in our research activities that highlighted the cumulative strength of lived experience.
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The Fragility of Cooperationationship between two people that exchange value for mutual convenience. Indirect reciprocity is the form that generates reputation. When the risk of losing everything is very high, individual behaviors align toward an altruistic profile. Anonymity does not favor collaborative behaviors.
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Design Pathsave to work on pursued intentionality thus creating the conditions for ethically based consumption behaviors. A sound analysis of constraints must supply the evidence of what informs design decision-making processes and what weight it should bear.
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