Titlebook: Survey Research for Managers; How to Use Surveys i Peter F. Hutton Book 1988 Palgrave Macmillan, a division of Macmillan Publishers Limited

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https://doi.org/10.1007/978-1-349-06844-9management; Manager; research

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The Consumer, information on which strategic and tactical marketing decisions can be made. The role of research will vary according to the stage the product has reached in the product cycle — new product development, launch and growth, maturity and decline.

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The Industrial Customer,-volume to the high-volume mass-market products. The process by which purchase decisions are made are often complex, involving a number of people and a wide variety of interrelated criteria. Survey research is used to unravel this complexity and to ascertain the relative standing of products and their suppliers in the market-place.

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The City, that end. With the rapid growth of organisations specialising in financial public relations has come the need to evaluate objectively corporate reputations, assess communications needs and identify the best methods of meeting those needs.

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em search for a non-individualistic concept of innovation. The individualistic innovation paradigm is based on the seminal work by the british author Jeremy Bentham, . (1787). Bentham claimed that innovation is the driving force of development and it must go hand in hand with credit. Then, rates of

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Peter F. Huttonem search for a non-individualistic concept of innovation. The individualistic innovation paradigm is based on the seminal work by the british author Jeremy Bentham, . (1787). Bentham claimed that innovation is the driving force of development and it must go hand in hand with credit. Then, rates of