Titlebook: Successful Digital Transformation Initiatives in SMEs; A Relational Goods P Anna Marrucci,Riccardo Rialti Book 2023 The Editor(s) (if appli

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Perspective Management Strategies,ey will be successful, and the new management style is appreciated by employees, it will be possible for them to develop an organizational environment capable to react to disruption caused by digital transformation.

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world companies and will provides relevant implications to p.While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. To do so,

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Relational Goods and Organization Change in 4.0 Era,amental to successfully digitally transform any business. In such a regard, it is relevant to unpack how these goods may arouse and how they may interrelate with the building blocks of digital transformation in 4.0. The analysis will focus on SMEs; indeed, this typology of business is the most diffu

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Conclusions, themselves and employees, and among employees. Whether these initiatives will be successful, it will be possible to create an environment in which it may be possible to engage all the subjects in digital transformation.