Titlebook: Success in the Bottom of the Pyramid Market in Africa; The Case of Multinat Philipp von Carlowitz Book 2020 The Author(s) 2020 African Busi

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Business Models in the Bottom of the Pyramid Context,be learned from these examples. There is still no consensus on how resources at the BoP need to be configured in order to create value since few organizational templates exist (Seelos .). This chapter looks at success factors and challenges of business models aiming at the Bottom of the Pyramid.

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Pharmaceutical MNCs Addressing the BoP Market: Empirical Analysis,This chapter consolidates all insights from the previous chapters and moves the investigation to the empirical level. Based on expert interviews of managers from multinational pharmaceutical companies the business model approach to the BoP segment taken is analyzed and compared to the theoretical findings in literature.

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Philipp von CarlowitzDiscusses the relevant, unsolved practical problem of addressing the Bottom of the Pyramid in Africa with a scientific approach.Shows how business can support economic development in Africa.Derives su

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Success in the Bottom of the Pyramid Market in Africa978-3-030-59068-0Series ISSN 2191-5482 Series E-ISSN 2191-5490

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