书目名称 | Strategy and Communication for Innovation |
副标题 | Integrative Perspect |
编辑 | Nicole Pfeffermann,Julie Gould |
视频video | http://file.papertrans.cn/880/879405/879405.mp4 |
概述 | Presents state-of-the-art knowledge of innovation management.Focuses on an integrative management perspective.Covers a wide range of topics.Includes supplementary material: |
图书封面 |  |
描述 | This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book. |
出版日期 | Book 2017Latest edition |
关键词 | Business Model Innovation; Communication Management; Corporate Ventures; Entrepreneurial Strategies in |
版次 | 3 |
doi | https://doi.org/10.1007/978-3-319-49542-2 |
isbn_softcover | 978-3-319-84184-7 |
isbn_ebook | 978-3-319-49542-2 |
copyright | Springer International Publishing AG 2017 |