| 书目名称 | Strategies for e-Business |
| 副标题 | Concepts and Cases o |
| 编辑 | Tawfik Jelassi,Francisco J. Martínez-López |
| 视频video | |
| 概述 | Provides tools and methods for implementation of e-business strategies..Presents an overview on developing e-business models, channel management and integration.Demonstrates the practice of concepts a |
| 丛书名称 | Classroom Companion: Business |
| 图书封面 |  |
| 描述 | This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges. |
| 出版日期 | Textbook 2020Latest edition |
| 关键词 | Electronic commerce strategy; Case studies in e-business; Mobile e-commerce; E-business and e-commerce |
| 版次 | 4 |
| doi | https://doi.org/10.1007/978-3-030-48950-2 |
| isbn_softcover | 978-3-030-48952-6 |
| isbn_ebook | 978-3-030-48950-2Series ISSN 2662-2866 Series E-ISSN 2662-2874 |
| issn_series | 2662-2866 |
| copyright | Springer Nature Switzerland AG 2020 |
发表于 2025-3-21 16:10:54
